Resources Library by ANA

How to protect privacy in large datasets

In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Simon Van Duivenvoorde, Oriol Llauradó, Ezequiel Paura

Company: Netquest

November 18, 2016

Between a rock and a hard place

What does it really mean to be an adventurer? And what do adventurers really want from a brand like Clif? To answer these questions truthfully, we needed to leave the boardroom far behind, step into their worlds and experience their adventures first...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Anne Lacey, Michelle Thevil

November 16, 2016

The river, the mud, the sieve, the gold

This presentation is of huge importance to the audience:-It is a pro-active tool, uncompromised research design-It is a subject of high societal impact (charity)-Unique: a narrative database for a domain, that can be used by singular brands within...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Jochum Stienstra

Company: Ferro Explore!

November 16, 2016

A tale for king and country

On 24 March 2016, one of the market researchers of the Dutch Tax and Customs Administration (the tax authority) was invited by the Dutch King to tell him about the insights gained on the Dutch citizens in relation to self-reliance and what that means...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Anke Bergmans, Jo van Kruchten, Arjen Van Ulden

November 16, 2016

Finding new stories in old data

Narrative psychotherapy has been around since the 70s-80s, helping people identify their resources and create a new narrative about themselves, to better confront whatever problems they face. And, interestingly enough, this is a need also brands...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Oana Popa Rengle

November 16, 2016

Welcome to the club

This paper will question the role of objectivity across three parameters: a) what motivates us as human beings, b) key cultural shifts which have taken hold and introduced a change in values and 3) a change in client priorities. This paper will then...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Steve Hill, Rhiannon Price

Company: Northstar Research

November 16, 2016

Learning from Lucas

In this presentation Nick will introduce four key mindsets:1.Think like Lucas - use the hero's journey to tell stories2.Think like Sherlock - frame projects as a puzzle3.Think like Punchdrunk - create immersive experiences4.Think like Mad Men -...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Nick Coates, Richard Drury

November 16, 2016

Real to reel

Did you know that videos are shared 12 times more than links and text posts combined on Facebook?In a world where we live increasingly digitised lifestyles, where video on demand is increasingly the norm and our penchant for movies shows no sign of...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Graeme Lawrence, Sally Lewis

Company: Join the Dots InSites Consulting

November 16, 2016

Just married!

This paper uses a case study to shed light on the methodological possibilities that open up with the combination of social media listening and ore traditional qualitative interviewing techniques. It demonstrates on an applied level how the confluence...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Ilka Kuhagen, Daniel Fazekas

November 16, 2016